"Kaizen enabled us to effortlessly automate the manual workflows that weren't keeping pace with our growth trajectory. Now, our team moves faster, scales smarter, and reclaims bandwidth for more strategic work." — Maddie Donovan, Agent Deployment Lead at Assort Health
About
Assort Health is a VC-backed health tech startup offering specialty-trained, agentic AI to process patient calls, schedule appointments, and streamline front-desk workflows. Recently named to Forbes' Cloud 100 Rising Stars 2025 and Next Billion-Dollar Startups, Assort Health joins OpenAI as a top VC darling across cloud-health AI.
Challenge
Unscalable Manual Workflows Threatened Hypergrowth
When Maddie Donovan stepped into her role as Agent Deployment Lead at Assort, the company was in the early stages of hypergrowth, gaining significant traction with specialty healthcare providers across the U.S. But like most leaders operating at fast-moving startups, Maddie quickly found that the company's established workflows weren't keeping pace with its growth trajectory.
At the time, Maddie's team operated by manually navigating multiple web-based systems, configuring settings, validating data, and reviewing outputs once agents were live. While this was relatively repeatable and manageable in the company's early stages, it became increasingly time-consuming and process-heavy under sustained demand. As internal bandwidth became entirely consumed by manual work, integration timelines stretched, and customer support turnaround also slowed.
To align her team's output with Assort's growth trajectory without throwing headcount at the problem, Maddie decided it was time to turn to automation. However, her automation partner would need to deliver on three non-negotiables:
- 1.Low or no-code as standard: Ensuring the entire operations team could deploy automations without blocking engineers in the process.
- 2.HIPAA-compliant workflows: Offering enterprise-grade encryption for sensitive patient data both in transit and at rest.
- 3.A proven track record in health tech: With multiple noteworthy healthcare providers already driving measurable outcomes using their automations.
Shortly into her search, Maddie discovered Kaizen through Assort's investor network. After witnessing how the platform empowers even the most non-tech-savvy users to deploy reliable, end-to-end automations in minutes, she had all the conviction needed to solidify the partnership.
"As we brought in more customers, it became clear that our existing workflows were slowing us down and making it harder to keep up with demand. Kaizen helped us streamline those workflows so we can focus on higher-value tasks and start thinking more strategically."
Solution
Transforming Manual Workflows Into Scalable Automation with Kaizen
With Kaizen, Assort empowered its operations team to accelerate with browser-based, low-code automation.
The partnership started with turnkey onboarding. Maddie collaborated directly with the Kaizen team to learn the platform's intricacies, identify opportunities, and address any questions before going live. "They were incredibly high-touch and personable with our team, even post-onboarding," Maddie shares. "Before establishing our own internal runbooks, their team would even help us create automated SOPs from Loom videos, which was amazing."
Within weeks, Kaizen enabled Assort's operations team to turn time-consuming, manual processes into automated workflows that can be reused and refined within minutes. Tasks that once required careful manual execution, such as navigating web-based systems, entering information, validating outputs, and auditing work after agents went live, are now handled automatically. This shift not only reduces the amount of hands-on effort required per customer but also makes it easier to maintain consistent timelines and customer support as volume increases.
Just as importantly, ownership of these workflows stayed with operations. Non-technical team members now build, monitor, and troubleshoot automations themselves through natural language prompts, reducing reliance on engineers and enabling quicker iteration. Enterprise-level data encryption and built-in visibility into workflow executions also help the team trust each automation and resolve issues independently when they arise.
By automating a significant portion of work, Assort reclaimed considerable bandwidth across its operations team. That time is now reinvested in higher-impact initiatives, such as improving agent quality, refining patient experiences, and expanding platform capabilities.
"Because Kaizen is so user-friendly, we no longer have to rely on engineers. Reducing that cross-team reliance is what enables us to move quickly and scale alongside demand."
Results
Faster Customer Implementations, Reclaimed Bandwidth, and a Foundation for Future Growth
Partnering with Kaizen enabled Assort to accelerate customer implementations, drive operational efficiency, and capitalize on increasing demand without diverting engineering resources or adding headcount.
- 12,000+ workflows executed per month
- 10x faster turnaround time to customers
- 480+ hours saved per month across operations
- 40% month over month growth on Kaizen
Looking ahead, Maddie is eager to expand on this foundation to tackle more complex agent builds and improve agent quality, all while continuing to drive internal efficiency across the operations team.
"Kaizen gave us the headroom we were missing. Instead of being stuck in day-to-day manual work, we can focus on optimizing agents, improving quality, and innovating for our customers."
