"When Kaizen came in, we could finally process enrollment work at a scale that wasn't possible manually. Now, my team spends more time on meaningful work instead of constantly processing enrollments." — Zeeshan Dawdani, Insurance Operations at Berry Street
About
Berry Street is a nutrition therapy platform that connects patients with board-certified, registered dietitians for 1:1 care covered by insurance. Backed by more than $50 million in funding from investors including Northzone, Sofina, and FJ Labs, Berry Street has quickly grown into one of the world's largest independent nutrition specialist networks.
Challenge
Accelerating provider enrollment without scaling headcount
As one of the fastest-growing nutrition therapy platforms in the U.S., Berry Street spends considerable time enrolling registered dietitians with insurance companies to deliver flexible and bespoke patient care. However, coordinating enrollments across a growing mix of payers, each with their own submission methods, documentation requirements, and approval timelines, quickly became a core operational bottleneck.
At the time, Berry Street's insurance operations team was manually submitting provider information across countless portals, PDFs, emails, and rosters. As these fragmented workflows became too time-consuming for the internal team to take on, Zeeshan Dawdani, Insurance Operations at Berry Street, had to double the size of the company's offshore team just to keep pace. "We were spending hours filling out enrollment forms, correcting missing data, and responding to payer requests," Zeeshan shares. "We needed a way to support our network's growth without continuously throwing headcount at the issue."
The impact extended beyond Berry Street's teams. Any delays within enrollment workflows could extend the turnaround for patient care. Additionally, impatient providers, waiting sometimes months for enrollment processing on the payer's end, might seek opportunities elsewhere. To accelerate internal workflows and support Berry Street's growing dietitian network, Zeeshan knew it was time to turn to automation. His ideal platform would meet three core requirements:
- 1.No-code management: Enabling all teams to execute automations through natural language prompts, rather than leaning on engineering resources.
- 2.Healthcare adaptability: Ensuring automated flows don't get blocked while navigating payer portals, login screens, and CAPTCHAs.
- 3.Effortless compliance: Offering enterprise-grade security, SOC 2, and HIPAA compliance out of the box.
That search ultimately led him to Kaizen, an AI platform that deploys digital employees built to handle time-sensitive, healthcare-specific workflows with minimal oversight.
"Even when we had 20 people on staff, the work was so time-consuming and manual that there was almost no room for error. We could keep up, but there was always pressure from providers that we should be faster."
Solution
A digital employee that scales provider enrollment operations
Berry Street onboarded Kaizen to execute browser-native, HIPAA-compliant automations across provider enrollment workflows, enabling the company to maintain its network's growth trajectory without increasing headcount.
Rather than having internal and offshore teams manually navigate countless portals and multi-step forms, Kaizen automatically uses the provider information required for each payer and submits it through the appropriate browser workflow. Whether a payer requires a portal submission, PDF, email, or roster upload, Kaizen executes the appropriate workflow without requiring manual intervention from the operations team.
While Kaizen automates mundane, routine work in the background, Zeeshan's team focuses primarily on failed cases and impromptu fixes, which command only a small portion of their overall bandwidth. As enrollment turnaround times continue to dwindle, Berry Street's patients receive bespoke care sooner, and providers are onboarded without friction. "Even getting enrollments out one week sooner makes a real difference in how quickly providers can start seeing patients," Zeeshan explains.
For Zeeshan, Kaizen also changed what he thought was possible for operational teams without dedicated engineering support. After years of working in healthcare operations, he had often assumed that building automations at this level would require engineers or highly technical resources. With Kaizen's no-code approach, his team executes complex browser-level automations with even the simplest natural-language prompts.
Today, Kaizen automates 58% of the time Berry Street spends on provider enrollment, handling work that previously occupied much of the day-to-day capacity of the company's 20-person insurance operations team. While individual enrollment timelines remain the same, Kaizen can execute multiple enrollments simultaneously, allowing Berry Street to process significantly higher volumes without compromising quality, security, or compliance.
"Seeing that first workflow run was the moment it clicked. Instead of processing one enrollment at a time, we could suddenly run multiple enrollments in parallel, and it felt like we finally had a way to scale without just hiring more people."
Results
Berry Street unlocks a new era of healthcare automation with Kaizen
With Kaizen, Berry Street effortlessly accelerates provider enrollment workflows while reclaiming internal bandwidth for more growth-focused initiatives. Now, Zeeshan's team focuses on resolving exceptions, improving data quality, and refining internal processes while Kaizen handles a growing share of routine submissions in the background.
- 58% of enrollment hours automated with Kaizen
- 34% of payers automated with Kaizen
- 1000+ monthly enrollments processed with Kaizen
Looking ahead, Zeeshan plans to extend Kaizen's automations across more enrollment workflows, empowering the team to continue expanding payer coverage while maintaining a fast and reliable provider onboarding experience.
"As we scale this function and accept more payers for our providers, the more we'll rely on Kaizen to help us navigate that growth. It's been a lifesaver in getting the team out of the weeds of manual work and upskilling themselves."
